MODEL PAGE PROJECT PAGE
INTRO HEADLINE
The Ask: Redesign the model page, and get users further down the purchase funnel.
Client: Mercedes-Benz
Role: Senior Experience Designer
Duration: December 2012 – April 2013
wireframes
The model pages on mbusa.com were due for a redesign. The look and feel was outdated, and the excessive use of carousels and drawers made the page hard to digest. It was also difficult to compare various models within the same class, for shoppers that were trying to pick a vehicle that they wanted to purchase.
INSIGHTS
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque dolor urna, porttitor non neque eu, vulputate placerat nunc. Donec porta, nibh pellentesque laoreet lacinia, elit nisl laoreet orci, vel faucibus ante purus in magna. Morbi aliquet commodo dolor ut luctus. Aliquam quis scelerisque arcu.
user testing
This was the first major project on mbusa.com that the client approved funding for usability testing. User testing was a huge success - we conducted in-person testing across 3 markets, and gained key insights that neither we nor the clients expected. Using sketch and InVision, I was able to make iterative updates to the prototype after each testing location to refine the page to where it is today.
USER TESTING
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque dolor urna, porttitor non neque eu, vulputate placerat nunc. Donec porta, nibh pellentesque laoreet lacinia, elit nisl laoreet orci, vel faucibus ante purus in magna. Morbi aliquet commodo dolor ut luctus. Aliquam quis scelerisque arcu. Vivamus congue urna nec vulputate maximus. Fusce rhoncus fringilla odio ullamcorper fringilla. In eros dolor, aliquam ac nisl ac, tincidunt commodo nunc. Duis libero elit, malesuada et pharetra in, auctor sed neque. Sed varius placerat erat. Etiam sodales ornare velit quis tincidunt. Proin interdum est sapien, eu pretium ipsum bibendum ut. In luctus tempor lacus, eget cursus justo sollicitudin non.
